My Role

Research, Product Design, Visual Design

Contributions

• Started with identifying top user archetypes and their key decision-making factors while finalizing a home.

• Restructured the information architecture of the property pages to be scalable across 10 types of properties.

• Improved configuration comparison by leveraging in-house 2D and 3D floor plans.

• Integrated neighborhood data for families and working individuals.

• Integrated price trends and circle rate data for investors and HNIs to aid decision-making.

• Integrated resale properties that improved cross-platform engagement and metrics.

• Built UGC reviews, FAQs, and ratings to aid buyers and investors in decision-making and build engagement and community on the platform.

• Built a custom set of 100 icons to standardize all amenities and material specifications.

Results

• 3% Significant increase in Form Submission.

• 3% Increased Leads.

• 50% Improvement in engagement and page scroll.

• SEO Rank improvement

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Output

Landing

Neighbourgood

Property and configuration Comparison

Specification and Review