With over 9 years of experience and a strong inclination towards Research, Interaction Design, copywriting and strategy spread across building B2B and B2C products has helped me build scalable solutions for complex workflows.
Work experience
Creating educational content and frameworks to designers transition to great design leaders
Built FOUR Zero to one products alongwith a team of 2 designers contributing to 40% MRR.
Increased the signup rate from 15% to 20% by building, redesigning and optimising top of the funnels pages across the platform in 3 months.
Improved core monetisation reducing drop-off from 90% to 70% adding additional 2% monthly revenue.
Introduced Handoff, QA, GTM and Analytics tracking processes improving communication, planning and measuring impact.
Evangelised and conducted research identifying personas and new product initiatives.
Established a structured design critique called Design Jam to improve cross-pod collaboration, get early feedback and reduce design debt.
Produced an in-house video series called "Figma for developers" to help improve collaboration and efficiency among the design and engineering teams.
Led the pod of four designers responsible for:
Stocks, Mutual Funds, Indices & ETF page
Equity and Mutual fund Portfolio
Smallcase pages and transactions
Stock & Mutual Fund Screener
Watchlist and Basket
Collaborate co-founders and product managers and designers to perform research.
Designed a propritory Retirement Planner for HNIs.
Re-Designed detail pages for New Projects and Resale properties. Help increase conversion by 5% and SEO ranking.
Worked on various growth & experimental features.
Performed research for products/features like Landmark based search, Information architecture for home detail pages, channel partner app and more.
Redesigned Practice, Hackathons, Jobs and Webinars.
Performed User Interviews, Assessment and Usability Test sessions with the product teams.
Redesigned the form to create a Hackathon and Coding Challenge, including automation and IA Restructuring.
Reduced the time to create a challenge from 20 minutes to only 10 minutes.
Creation of various UX designs for their product
Implementing the UX into a User Interface
Designing a website for various products
Developing the design on the web
With over 9 years of experience and a strong inclination towards Research, Interaction Design, copywriting and strategy spread across building B2B and B2C products has helped me build scalable solutions for complex workflows.
Work experience
Founding Designer
Built FOUR Zero to one products alongwith a team of 2 designers contributing to 40% MRR.
Increased the signup rate from 15% to 20% by building, redesigning and optimising top of the funnels pages across the platform in 3 months.
Improved core monetisation reducing drop-off from 90% to 70% adding additional 2% monthly revenue.
Introduced Handoff, QA, GTM and Analytics tracking processes improving communication, planning and measuring impact.
Evangelised and conducted research identifying personas and new product initiatives.
Senior Product Designer
Established a structured design critique called Design Jam to improve cross-pod collaboration, get early feedback and reduce design debt.
Produced an in-house video series called "Figma for developers" to help improve collaboration and efficiency among the design and engineering teams.
Led the pod of four designers responsible for:
Stocks, Mutual Funds, Indices & ETF page
Equity and Mutual fund Portfolio
Smallcase pages and transactions
Stock & Mutual Fund Screener
Watchlist and Basket
Designer and Researcher
Re-Designed detail pages for New Projects and Resale properties. Help increase conversion by 5% and SEO ranking.
Worked on various growth & experimental features.
Performed research for products/features like Landmark based search, Information architecture for home detail pages, channel partner app and more.
UX Designer
Redesigned Practice, Hackathons, Jobs and Webinars.
Performed User Interviews, Assessment and Usability Test sessions with the product teams.
Redesigned the form to create a Hackathon and Coding Challenge, including automation and IA Restructuring.
Reduced the time to create a challenge from 20 minutes to only 10 minutes.
Founding Designer
Creation of various UX designs for their product
Implementing the UX into a User Interface
Designing a website for various products
Developing the design on the web